How I came to do this work.
I started in equity sales at Numis, then spent four years at Equinor doing strategy and transformational M&A analysis for the executive team and board. In 2015 I joined Uber as a city launcher opening new markets across the UK and Ireland. I launched Merseyside and grew it from nothing to 30,000 trips a week, ran two teams with millions in P&L, and built a centralised marketplace team.
In 2017 Transport for London refused to renew Uber’s licence. I built the UK Safety team from scratch as its general manager in the months that followed, rebuilding relationships with TfL and the Metropolitan Police, engaging MPs, NGOs and public officials, and helping secure the licence renewal that kept 80,000 drivers in work. I then joined the UK and Ireland leadership team as a general manager, leading rider operations and product with an eight-person senior team. We delivered the first rider product strategy, new product lines including electric vehicles, rentals and in-app transit ticketing, and the Covid response for the whole business. I left in 2021 and, after a sabbatical, wanted to work on scaling high-performing teams throughout organisations. I became COO and then CEO of Gyre, an 18-person psychology-AI startup, where I raised funding, installed analytics and product discipline and moved the go-to-market from direct sales to partners. In 2024 I co-founded Koyo Healthtech, an AI primary care platform in Nigeria, raising £750k with the CEO and taking it through regulatory approval to more than 5,000 users.
From late 2023 to May 2026 I was product and operations director at Gateway 21, an FCA-authorised AI RegTech firm serving crypto exchanges. I set up the operating model from scratch, hired and led the product and engineering team, and owned the compliance product, while revenue grew from £0.1m to more than £3m at margins above 50%. Alongside that I have built products solo for founders, including a breathwork app now going into enterprise trials, and two of my own to keep my knowledge current.